Clinic Market IntelligenceLast refresh: May 11

Know what every AU clinic runs before you call.

Tech stacks, firmographics and change signals for 28,612 clinic locations. Filter by PMS, booking platform, ad pixels, clinic type, state and size. Refreshed every weekend.

🏅The only intelligence platform built exclusively for Australian healthcare clinics
28,612
Clinic Locations
19,919
Unique Domains
41.0%
Multi-Location Brands
Weekly
Data Refresh
National Coverage

Full Australia-Wide Coverage

Every state and territory mapped, from metro hubs to regional and rural clinics. No geographic gaps.

Heatmap of Australian clinic coverage across all states and territories

The Greenfield Opportunity

91.5%
No CRM detected
91.3%
No Telehealth
55.1%
No public PMS
40.6%
No booking platform

82.1% of clinics offer online booking, but only 59.4% use a dedicated platform. Most of the market is untouched.

What You Can Ask

Tell us your ICP. We run the query.

Campaign Sizing

"All Dentists in NSW currently using Dental4Windows but NOT using a CRM."

Ad-Spend Signals

"All clinics with 6+ practitioners that have an active Meta Ad Pixel."

Competitor Churn

"Alert me the week a clinic removes HotDoc or HealthEngine from their website."

Reputation Triggers

"Alert me when a high-volume clinic (10+ practitioners) drops below a 4.2 Google rating."

Digital Maturity

What tech categories clinics are using and where the gaps are.

Email Provider6.1% greenfield
93.9% detected
CMS12.8% greenfield
87.2% detected
Analytics40.6% greenfield
59.4% detected
Booking Platform40.6% greenfield
59.4% detected
PMS / EHR55.1% greenfield
44.9% detected
Payments Integration58.3% greenfield
41.7% detected
Display Reviews59.9% greenfield
40.1% detected
Ad Tracking (Pixels)63.8% greenfield
36.2% detected
Reviews Platform89.0% greenfield
11.0% detected
Telehealth91.3% greenfield
8.7% detected
CRM / Marketing91.5% greenfield
8.5% detected

20-Clinic Free Sample

See exactly how the data is structured. Includes the full data dictionary and 20 real clinic rows.

View Data Dictionary & Sample

Data Delivery Models

Monthly Feed

Recurring

Full baseline extract on day 1, then monthly diffs flagging what changed. New clinics, tool switches, rating drops — delivered every month.

Weekly Feed

Premium

Same as monthly but refreshed every week. For teams that need to move fast — PMS migrations, booking tool switches, new clinic signals within days.

One-Shot Extract

Static

A filtered dataset matching your ICP. Used for TAM sizing, territory planning and outbound campaign loading.

Monthly feed from AUD 1,500/mo. Weekly feed from AUD 2,500/mo. One-shot extract from AUD 2,500. Final price depends on segment size and filters.

What Else Is Available

Decision-maker contacts

Owner and director names with verified emails

Full segment extracts

Filtered datasets matching your exact ICP

Custom filters

Any combo of state, type, tech and size

Rating change tracking

Alerts when clinics drop below a threshold

Weekly migration alerts

Know when a clinic switches or drops a tool

Ad pixel detection

See who runs Google Ads, Meta Ads or both

Custom scraping

Need a field we don't track? We'll add it

Anything you need

If it's on a clinic website, we can find it

TAM by Clinic Category

10 clinic verticals. Dentistry is highly fragmented (1.3 locations/brand), Audiology is heavily consolidated (5.7 locations/brand).

CategoryLocationsUnique Domains% of Total
Psychologist5,0814,39517.8%
Dentist4,2723,24214.9%
Chiropractor3,2222,45011.3%
Medical Clinic2,4391,9628.5%
Audiologist2,0813637.3%
Podiatrist2,0011,3227.0%
Optometrist1,5498325.4%
Occupational Therapist1,4071,0244.9%
Osteopath1,3801,1414.8%
Speech Pathologist1,2671,0254.4%
Alexandre Kocev
Your contact

Alexandre Kocev

Account Executive

Questions about coverage, pricing, or a custom segment? Reach out directly.

Request a Custom Quote

Tell us your ICP and we'll run a free market sizing count and send you pricing.