Clinic Market IntelligenceLast refresh: March 30

Know what every AU clinic runs before you call.

Tech stacks, firmographics and change signals for 28,612 clinic locations. Filter by PMS, booking platform, ad pixels, clinic type, state and size. Refreshed every weekend.

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28,612
Clinic Locations
19,919
Unique Domains
41.0%
Multi-Location Brands
Weekly
Data Refresh
National Coverage

Full Australia-Wide Coverage

Every state and territory mapped, from metro hubs to regional and rural clinics. No geographic gaps.

Heatmap of Australian clinic coverage across all states and territories

The Greenfield Opportunity

91.5%
No CRM detected
91.3%
No Telehealth
55.1%
No public PMS
40.6%
No booking platform

82.1% of clinics offer online booking, but only 59.4% use a dedicated platform. Most of the market is untouched.

What You Can Ask

Tell us your ICP. We run the query.

Campaign Sizing

"All Dentists in NSW currently using Dental4Windows but NOT using a CRM."

Ad-Spend Signals

"All clinics with 6+ practitioners that have an active Meta Ad Pixel."

Competitor Churn

"Alert me the week a clinic removes HotDoc or HealthEngine from their website."

Reputation Triggers

"Alert me when a high-volume clinic (10+ practitioners) drops below a 4.2 Google rating."

Digital Maturity

What tech categories clinics are using and where the gaps are.

Email Provider6.1% greenfield
93.9% detected
CMS12.8% greenfield
87.2% detected
Analytics40.6% greenfield
59.4% detected
Booking Platform40.6% greenfield
59.4% detected
PMS / EHR55.1% greenfield
44.9% detected
Payments Integration58.3% greenfield
41.7% detected
Display Reviews59.9% greenfield
40.1% detected
Ad Tracking (Pixels)63.8% greenfield
36.2% detected
Reviews Platform89.0% greenfield
11.0% detected
Telehealth91.3% greenfield
8.7% detected
CRM / Marketing91.5% greenfield
8.5% detected

20-Clinic Free Sample

See exactly how the data is structured. Includes the full data dictionary and 20 real clinic rows.

View Data Dictionary & Sample

Data Delivery Models

One-Shot Extract

Static

A filtered dataset matching your ICP. Used for TAM sizing, territory planning and outbound campaign loading.

Monthly Refresh

Recurring

Same filter re-run each month. New clinics matching your ICP appear automatically, removed ones drop off.

Migration Alerting

Advanced

Weekly tracking of tech changes: PMS switches, booking tool additions. Time outbound to clinics actively changing systems.

What Else Is Available

Decision-maker contacts
Full segment extracts
Custom filters
Rating change tracking
Weekly migration alerts
Ad pixel detection
Custom scraping
Anything you need

TAM by Clinic Category

10 clinic verticals. Dentistry is highly fragmented (1.3 locations/brand), Audiology is heavily consolidated (5.7 locations/brand).

CategoryLocationsUnique Domains% of Total
Psychologist5,0814,39517.8%
Dentist4,2723,24214.9%
Chiropractor3,2222,45011.3%
Medical Clinic2,4391,9628.5%
Audiologist2,0813637.3%
Podiatrist2,0011,3227.0%
Optometrist1,5498325.4%
Occupational Therapist1,4071,0244.9%
Osteopath1,3801,1414.8%
Speech Pathologist1,2671,0254.4%
Alexandre Kocev
Built by

Alexandre Kocev

Data Engineer & AI Engineer. Every scraper, detection rule and pipeline behind Atlas is built and maintained in-house. Need a custom field or segment? I can build it.

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Request a Custom Quote

Tell us your ICP and we'll run a free market sizing count and send you pricing.

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